Working at Centro: A Day in the Life

As the old saying goes, April showers bring May flowers. Well you better get your umbrella for this hefty shower… of content that is! Here is a fresh edition of Working at Centro: A Day in the Life. In these brief accounts, we’ll introduce you to a variety of job titles as well as the…

#CentroInAction: Thrift Store Scores a ‘Great Find’ with Centro

To survive, thrift shops require a constant influx of donations. People moving in or out of a new place, charitable donators, and spring cleaners combined are literally the lifeline for these types of stores. To keep the ‘reuse and recycle’ movement going, it sometimes takes a little creativity and strategy to bring a steady flow of business in the door.

Taxpayers in the Digital Age

What’s one thing that’s certain in life? Paying taxes. However, the way we pay our taxes is changing – and has been for some time now. In fact, according to Accenture Global, on average, 85% of customers are interested in using an online tax account. This means that, once again, consumers are turning to digital…

RTB Zeitgeist: Mobile Marketers Are Gung-Ho About Programmatic, But Few Are Using It

Republished from the SiteScout blog. According to the IAB’s recently released 2015 “Marketer Perceptions of Mobile Advertising” report, most marketers are keen on mobile programmatic, but only a few have actually bought mobile ads programmatically. The report revealed that 67 percent of the 200 marketing executives polled think mobile programmatic is important, while 41 percent…

Feet on the Street: Where in the World is Centro?

After what seems like ages, the warm spring weather has finally arrived. The birds are chirping, the bees are buzzing and everyone is pulling out their chino shorts and wayfarers! We are feeling adventurous this week and hope you are too. So why not join us for some awesome digital media events? If you’d like…

Programmatic is going primetime

On July 1st, 1941, the Brooklyn Dodgers played the Philadelphia Phillies at Ebbets Field. The game was broadcast on WNBT-TV. At 2:29pm, just seconds before the game aired, history was made. A grey outline of the United States appeared in viewers’ TVs, overlain by a Bulova clock face, with the voiceover “America Runs on Bulova…