Five on Friday

Hey there, folks! We’re glad you stopped by for today’s Five on Friday. This crazy polar vortex has us in the holiday spirit and we’re looking forward to Thanksgiving next week. But before you all don those sweaters and dig into your turkey dinner, why not cozy up to this edition of Five on Friday?…

Best. Holiday. Ever.

We’re rapidly approaching the first holiday of the season and all of us in the media industry are knee-deep in last minute campaign activity. Before you lose yourself completely in the flurry, don’t forget to take time to assess the actual performance of the campaigns you’ve planned so diligently. Are you hitting your KPIs? How…

#CentroInAction: Packaging up Success

For over 13 years, Centro has been executing digital campaigns in a rapidly changing media landscape. We’ve learned a lot in that time, including which solutions produce the best results for our clients. Recently, a large CPG beverage company came to us with a big picture goal. The KPIs for its campaign were determined by…

Five on Friday

Hey there, peeps! After a week off, our Five on Friday series is back and ready to rumble! Like always, the Centrons were as busy as bees, hard at work on all of that ad tech ‘honey’. But now the week is almost done so loosen that tie and reflect on a great week. National…

High Impact: Packing a Punch

You’ve probably heard of the Coca-Cola happiness machine. Why? Because it’s memorable. The happiness machine delivers the ultimate prize: engaging consumers with an idea that stirs up a range of emotions while bringing to life a defining brand value: drinking coke = happiness and smiles. While we can’t promise laughter and free soda, our media…

#CentroInAction: Back to Business

When it comes to business-to-business sales, advertisers look to target all kinds of niche segments. Recently, a B2B communications provider wanted to stay top-of-mind for in-market officials in the public sector. The communications company wanted to reach this very specific audience segment, but also wanted to stay within brand-safe content without paying a hefty price.…

The Digital Innovations Awesome List (DIAL)

Hello, readers! Welcome to the latest edition of the Digital Innovations Awesome List (DIAL). We know it can be tough and time consuming to stay on top of the latest trends in the advertising technology space, so we’ve compiled this list of articles, reports, and other bits of awesomeness you may have missed over the…

Feet on the Street: Where in the World is Centro?

It’s officially November! And we couldn’t be more excited to kick it off with a jam-packed week filled with a few fun, local, and national events in the Big Apple. Take a look at this week’s schedule below and let us know if you will be in the area by emailing us at events@centro.net. We’d…