Consumers Firing Up Good Times This Fourth of July

Retailers, get your red, white, and blue sparklers ready – the Fourth of July falls on a Saturday this year and consumers are feeling pretty patriotic. In fact, over 164 million Americans will celebrate our independence this year. Pam Goodfellow, consumer insights director at BIGinsight, a consumer-centric information portal, notes “Great summer weather and a…

Publisher News: Industry Insights

Programmatic Transforms Local Marketing One of the biggest challenges for national marketers has always been tackling local digital marketing campaigns, as managing hundreds of localized campaigns can be an overwhelming task. However, with the emergence of programmatic technology, marketers are now able to streamline the campaign planning, deployment, reporting, and optimization processes via a centralized…

Publisher Partner of the Month: Metro

With strong leadership, comes great success. This remains true for the fantastic leadership team of Lotta Karlsson, chief digital officer, and Susan Peiffer, director of digital sales, at Metro – our extension solution Partner of the Month. Metro just launched its first digital extension program, MetroX, in August of last year and has since seen…

Working at Centro: A Day in the Life

Welcome back, friends! With the 4th of July just around the corner and fun weekend plans in the queue, what better time to bring you a new edition of Working at Centro: A Day in the Life, featuring another one of our radiant Centrons. These accounts give us the opportunity to introduce you to the diverse…

#3TbyCentro: It’s a Wrap

With programmatic advertising firing on all cylinders, it’s essential for advertisers and agencies to not only have the necessary information regarding the space but to have access to the tools and support they need to succeed and navigate a sometimes this confusing industry. Last year, digital video accounted for 12% of all programmatic advertising spending…