Programmatic Zeitgeist: Five Important Takeaways From the IAB Programmatic Advertising Study

This week, the IAB, in conjunction with PricewaterhouseCoopers, released a study that looked at the programmatic advertising industry in 2014 in an attempt to size the market (by estimating revenue), and establish a benchmark for measuring future growth. The report looked at how dollars flow within the complex programmatic ecosystem, examined industry definitions like the…

 

Centro Acquired GraphScience – What Does it All Mean?

Today, Centro (www.centro.net), a provider of enterprise-class software for digital advertising, acquired GraphScience (www.graphscience.com), a technology developer that helps marketers harness customers’ social media data to dynamically create and optimize, in real-time and at scale, thousands of personalized ads on Facebook. Below is an FAQ that provides more details about this news. What is Centro’s…