#CentroInAction: Content Strategy is Key, Even for Global Brands

Sometimes, even the biggest industry names need a little help reaching key audiences with the right content. Recently, the second largest chemical manufacturer in the world came to us with a real branding challenge. It needed to spike brand awareness among thought leaders to position the brand as a premier solutions-based chemical and product company.…

PUBLISHER NEWS: INDUSTRY INSIGHTS

Defining and Measuring Mobile in 2015 As mobile advertising becomes increasingly popular, marketers are trying to define what makes an ad truly mobile. In fact, 97% of marketers agree that smartphone and tablet in-app ads are mobile, but treatment of ad revenue is more contentious when it comes to in-browser ads on these devices. eMarketer…

Channel Sales Partner of the Month: The Fresno Bee

This month, we are thrilled to feature The Fresno Bee as the Digital Extension Partner of the Month. In the beginning of 2015, this partner recognized the shift toward programmatic and was eager to jump into the driver’s seat to pave the way for more effective media buying in its market. The Fresno Bee’s ability…

Feet on the Street: Where in the World is Centro?

Get your weekly dose of events in our Feet on the Street Series! We are continuously striving to bring you best and brightest in digital advertising and part of that includes attending some pretty stellar events. Check out our schedule below to see where we are this week. If you’d like to know where we…

Working at Centro: A Day in the Life

Welcome back, friends! We’re giving you another peek into the different jobs at Centro with the newest addition of Working at Centro: A Day in the Life. In these brief accounts, we’ll introduce you to a variety of job titles as well as the amazing people behind them. From account supervisors to media planners, events…

Feet on the Street: Where in the World is Centro?

Welcome back to our Feet on the Street series! We emerged from our candy-induced comas from Valentine’s Day ready to work. That means bringing you the best in digital as well as some awesome events. Check out our schedule below to see where we are this week. If you’d like to know where we will…