Aiming for the High Seas: The 12 Dreams of Centrons

Life isn’t meant for sitting on shore, it’s meant for setting sail on the sea of possibility, where it’s windier and the waves are a little bit rougher. For these Centrons, 2014 was a year of deep sea sailing, permeated with tidal wave dreams and gusty ambitions. Learn how they drifted these dreams back from sea…

Five on Friday

Just in case you had a crazy week – yes, it is indeed Friday! As usual, we had another jam-packed week. Not only was it our final week of events in 2014, but we were also in overdrive preparing some great surprises for you. While you will have to wait till next week to see…

The Digital Innovations Awesome List (DIAL)

Happy December, everyone! As we look to close out the year, we figured we would give you one extra gift for the holidays – the last Digital Innovations Awesome List (DIAL) of 2014! The DI team knows how tough and time consuming it is keeping up with the latest trends and trade publications, and wanted to make…

RTB Zeitgeist: Big names take on Programmatic

Programmatic is quickly changing the way we think about media buying. Like any new technology, programmatic has had its share of early adopters, eager to test the business results. As bigger brands and publishers get involved, they are challenging the programmatic process — asking new questions, requesting greater verification, and requiring more data. Our programmatic…

RTB Zeitgeist: Knowledge is Fueling the Programmatic Shift

Republished from the SiteScout blog. Advertisers are increasingly bringing their programmatic advertising practices in-house thanks to ad teams increasing their knowledge about the industry. It used to be that ad agencies were the ultimate source of programmatic know-how. That’s not the case these days as many advertisers are becoming much more educated about programmatic advertising…

The Giving Tree Takes Root: A Look Back at Giving Back

T’is the season of giving! And who better to describe the gift of giving than the great Winston Churchill, who once said, “We make a living by what we get, but we make a life by what we give.”  For those of us who aren’t Churchill connoisseurs, what he’s saying is that the true value of life exists…

Five on Friday

Happy Friday, peeps, and welcome back to our famous Five on Friday! It’s been a week packed with events, excitement, and holiday cheer and we just want to share it with you in this quick review. So grab yourself a hot cup of cocoa, slide into your fuzziest slippers and cozy up to this Five…